SHAREit has partnered with PerformDM as their strategic sales partner for the South African market to promote their capabilities as an advertising medium and brand solution provider in the country. As per the App Annie report, in 2019 alone, mobile applications witnessed a total of 204 billion downloads worldwide with consumers spending approximately 3.7 hours on mobile applications per day. With print media experiencing an implosion due to COVID-19, and digital content houses struggling with paywalls, app advertising is proving an effective route to reach the population. According to World Wide Worx Social Media Landscape Report 2020, the largest apps in South Africa, over a 7-day period, were listed in June as WhatsApp (10.1m users), YouTube (9.1m users), Facebook (9.1m users), and Instagram (4.7m users). To place the app into context, it has had more than 1.8 billion downloads and 500m Monthly Active Users (MAU) globally, with 20m monthly active users in South Africa. It’s also free.Įxpanding its services to deliver a one-stop content discovery, news, and casual and hyper-casual gaming platform, SHAREit’s focus in Africa is on easy access and borderless inclusion. Over 200 times faster than Bluetooth, requiring no mobile data, SHAREit enables media transfer – photos, videos, audio, and apps – without the internet, or the need to access the Google play store.

As print media dies, and paywalls struggle, app advertising sees an explosion

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